Sarah Pearson BA (Psychology) MA (Marketing)

Sarah is an experienced marketer who has worked in client and sales roles in the advertising and marketing sectors for her entire career. Sarah has a Masters in Marketing from the University of Brighton as well as being a graduate in Social Psychology from the University of Sussex.

Sarah has worked closely with The London Business School running the industry-neutral 1-3-9 Longitudinal Media Lab, looking at changes in technology over time by filming natural behaviour. The Media Lab is now in its seventh year.

Sarah has completed extensive research into convergence, engagement, knowledge, and claimed and actual behaviour. Her clients range from BBC and Ofcom to Microsoft and Starcom MediaVest.

She was featured in the Economist (May 2010) article entitled ‘How People Really View TV’, with her video ethnographic research as the key point of reference explaining why some TV technologies have worked and others failed.

She is co-author with Emeritus Professor Patrick Barwise, London Business School on the international academic award winning paper Impact of PVR on Advertising (2006). Sarah has presented at key events, including the European Broadcasting Union Technical Assembly in Munich on June 13th 2013; at IBC 2013 on the Techincal Paper Stream in Amsterdam (Sept 13th-17th); at the Mobile World Congress in Barcelona on Big Data; and more recently at a media planning event in June 2015.